Unified Comms (UCaaS)Contact Centre (CCaaS)AI: Basic
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3CX

Why consider 3CX

The licence counts simultaneous calls, so the price tracks call volume instead of headcount

Self-host on your own AWS, Azure, Google Cloud or on-premises infrastructure, or take hosting from 3CX

Keep your own SIP trunks and buy carriage from whoever you like

Contact centre features (queues, skills-based routing, wallboards, call recording) come with the PRO edition of the phone system

Live chat, WhatsApp, Facebook and SMS reach agents in the same client as voice

CRM screen-pop for Salesforce, HubSpot, Zoho, Freshdesk and Zendesk, with a template API for anything else

Microsoft 365 and Google Workspace sync users, contacts and calendars

Windows or Linux server, with iOS, Android and browser clients included

AI Agent Capability

AI: Basic

Call transcription, summaries and sentiment analysis in the ENT/AI edition. There is no native AI voice agent that can hold a call end to end. That job needs a separate platform connected over SIP.

Native Integrations

SalesforceHubSpotZohoFreshdeskZendeskMicrosoft 365Google WorkspaceMicrosoft Teams

Contact Centre (CCaaS)

Supported Channels

VoiceChatSMS & MMSEmailWhatsAppFacebook

Platform Details

Platform SLA
99.9
BYOC
Yes

Available Modules

Dialler
Available

Dialling Capabilities

Predictive DiallerCampaign ManagmentList Management

Unified Comms (UCaaS)

Supported Channels

VoiceVideoChatSMS & MMSEmailWhatsAppFacebook

Platform Details

Cloud Platforms
Amazon Web ServicesMicrosoft AzureGoogle Cloud PlatformPrivate Cloud/Data Centre
Platform SLA
99.9
BYOC
Yes
App Marketplace
Visit Marketplace

MS Teams

Direct Routing

Available Modules

Dialler
Available

Dialling Capabilities

Predictive DiallerCampaign ManagmentList Management

Integration Details

CRM

SalesforceHubSpotZohoFreshdeskZendeskMicrosoft Dynamics

SSO

Active DirectoryGoogleOktaOneLogin

Collaboration

MSTeamsOffice 365Google Workspaces

Who is 3CX best suited for?

Australian organisations of roughly 10 to 200 users that want contact centre features at phone system prices, and are willing to own the infrastructure and SIP trunks, or have a partner own them.

Questions to Ask 3CX

  1. 01

    Which region an Australian instance actually lands in, and on whose cloud. 3CX hosts AU and NZ instances on Google Cloud, at a lower stated uptime than the Vultr and DigitalOcean regions it uses elsewhere. Self-hosting in an Australian data centre is the alternative.

  2. 02

    Evidence for the certifications resellers claim (ISO 27001, SOC 2, PCI DSS, HIPAA). Ask for the certificate and its scope. Also ask what changed in the build pipeline after the 2023 compromise of the 3CX desktop client.

  3. 03

    What the licence costs now and what it covers. The 30 January 2026 change removed the free tier, ended perpetual licensing for mid-market, and applied a Fair Use Policy.

Want an independent assessment?

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