Salesforce
Why consider Salesforce
Market-leading CRM in AU mid-market and enterprise
Agentforce: most commercially mature AI agent platform for enterprise CX (2025/2026)
Major investment in Genesys alongside ServiceNow
Deep native integration with Genesys, Vonage, RingCentral, Five9
AI Agent Capability
Agentforce is the best-in-class enterprise AI agent platform. Autonomous agents for service and sales.
Native Integrations
Who is Salesforce best suited for?
Mid-market and enterprise organisations using Salesforce as their core CRM. Pairs well with Genesys, Vonage, and RingCentral for contact centre. Can be expensive for smaller teams.
Questions to Ask Salesforce
- 01
Agentforce pricing and licensing model
- 02
Total CRM cost for SMB (often expensive at lower end)
- 03
Integration depth specifics for shortlisted CCaaS vendor
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