6 vendors
CRM
Customer relationship management and the integration layer driving vendor selection
Select up to 3 competing vendors to compare side by side
| Vendor | AI Capability | Key Integrations | Best For | |
|---|---|---|---|---|
 Folk CRM | AI: Basic | Gmail, LinkedIn, Outlook, Zapier, Make | Solo operators, small consultancies, and recruitment-adjacent firms. Not relevant for contact centre use cases. | |
 Freshworks | AI: Moderate | Native (Freshcaller, Freshdesk), Genesys, Amazon Connect | SMB and mid-market organisations using Freshworks. Freshcaller is the natural native option for telephony, with Genesys or Amazon Connect as alternatives for larger or more complex requirements. | |
 HubSpot | AI: Moderate | Aircall (excellent), Dialpad, RingCentral, Zoom, 8x8 | SMB and mid-market organisations using HubSpot, especially sales teams. Pairs well with Aircall, Dialpad, RingCentral, and Zoom for telephony. Not ideal for complex contact centres. | |
 Kustomer | AI: Moderate | Salesforce (native), Shopify, Ecommerce platforms | Retail, ecommerce, and DTC brands with high support volume. | |
 Salesforce | AI: Advanced | Genesys (native, being embedded into Service Cloud), Vonage (Service Cloud Voice native), RingCentral, Five9, Amazon Connect | Mid-market and enterprise organisations using Salesforce as their core CRM. Pairs well with Genesys, Vonage, and RingCentral for contact centre. Can be expensive for smaller teams. | |
 Zendesk | AI: Strong | Dialpad, RingCentral, 8x8, Amazon Connect | Organisations using Zendesk for support, from SMB to enterprise. Pairs well with Dialpad, RingCentral, and Zendesk Talk for telephony. |
Gmail, LinkedIn, Outlook, Zapier
Solo operators, small consultancies, and recruitment-adjacent firms. Not relevant for contact centre use cases.
Native (Freshcaller, Freshdesk), Genesys, Amazon Connect
SMB and mid-market organisations using Freshworks. Freshcaller is the natural native option for telephony, with Genesys or Amazon Connect as alternatives for larger or more complex requirements.
Aircall (excellent), Dialpad, RingCentral, Zoom
SMB and mid-market organisations using HubSpot, especially sales teams. Pairs well with Aircall, Dialpad, RingCentral, and Zoom for telephony. Not ideal for complex contact centres.
Salesforce (native), Shopify, Ecommerce platforms
Retail, ecommerce, and DTC brands with high support volume.
Genesys (native, being embedded into Service Cloud), Vonage (Service Cloud Voice native), RingCentral, Five9
Mid-market and enterprise organisations using Salesforce as their core CRM. Pairs well with Genesys, Vonage, and RingCentral for contact centre. Can be expensive for smaller teams.
Dialpad, RingCentral, 8x8, Amazon Connect
Organisations using Zendesk for support, from SMB to enterprise. Pairs well with Dialpad, RingCentral, and Zendesk Talk for telephony.
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